For about three years or more, there is a tremendous global influx of Korean beauty brands. Add to the equation is the huge focus on Japanese beauty that has become a global trend as well. Lately though, adding to the Korean and Japanese mix is the Australian beauty.
Aussie beauty brands are slowly competing in the global beauty and health market. They are also successfully creating a great following. It is because the world is now embracing natural and organic beauty products. And Australia, being an environmentally diverse continent, is leading the production of organic makeup, haircare and skincare products. For one, it has plenty of natural ingredients that exist nowhere in the world than in the land down under. A lot of skin care manufacturers are now taking advantage of these great natural resources, thus developing wonderfully useful natural beauty and skincare products. With high-quality natural components and cutting-edge manufacturing processes, these brands now deliver original skincare and health products that pretty much describe the Aussie way of living.
Aussie Makeup Trend
Many makeup brands are now delicately crafted with the purest native ingredients sourced from local Aussie producers. Almost everything is from indigenous botanical ingredients proven for their nutritional benefits and efficacy. The end products, too, are like hydrating drinks for the face that even the one with the most sensitive skin type can confidently use.
Trending Aussie cosmetics are not only from natural sources which are suitable for the skin. They are also good for the earth as they are usually packaged in recyclable containers. Even the labels are made from tree-free paper that is easily recyclable. Good to note, too, that these products are formulated pure and safe.
What perhaps make Aussie cosmetics and skincare products widely acceptable and trending are the fact that their ingredients work deep on the cellular level to lighten, moisturise, and nourish the skin.
Timeless hues and dewy look
As for the colours, Australian beauty buffs are loving the bright tone. This choice very well highlights their eyes; a classic example is the use of rose gold shadow which increases popularity since the end of 2017. Many Australians walking the streets as well are flaunting bronzed and sun-kissed skin; this pretty much reflects the usual way of life in the world of Down Under – Aussies are all about the healthy glow and quite obsessive with skin looking radiant yet all natural.
Aussies now are loving the luminous, dewy skin effect that has been quite trending for years now. Favourite foundations or tinted moisturisers with the words like “luminous,” “moisturising” and “glow” are the in thing now. These have components that give the skin a dewy look instead of appearing greasy and cakey. There are also some that drop the use of powder as some mattify the dewy look. But for others who still use powder, they just go light on it.
Matte lips of last year are also replaced with high-shine, glossy pouts. The recent makeup …