Max Fashion partners Myntra to increase distribution ahead of festive season sale, Retail News, ET Retail

Bengaluru : Landmark Team-owned Max Vogue has partnered Flipkart-owned manner market Myntra to market its assortment of inexpensive apparel on the on the net procuring platform that has a client base of twenty five million month to month active consumers forward of the festive year sale.

With this partnership, Max will have a broader current market obtain for its clothes and equipment and Myntra will concentrate on the sweet place for price-conscious clients across tiers to fortify its placement in the on the net manner ecosystem. The manner etailer will market curated items from Max Vogue as bundled price packs beneath Rs 1000 cost issue across types.

Ayyappan Rajagopal, head of business, Myntra, reported, “Ahead of the festive year, the association features an impetus for people to store from the ease and comfort and safety of their homes.”

Max has 375 suppliers in the country which sells about a hundred

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