May 19, 2022


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Chicory Survey: 50% of Consumers are Likely to Purchase Groceries Directly from Online Food Content

Chicory Releases Results From its ‘Omnichannel Grocery Shopper in 2022’ Survey

NEW YORK, April 12, 2022 /PRNewswire/ — Chicory, the primary contextual commerce system, currently introduced conclusions from its Omnichannel Grocery Shopper survey of above 1,000 U.S. customers. The benefits of the survey deliver insight into how present-day people are meal organizing and grocery searching. Details factors involve the most well-liked on-line and in-retailer grocery vendors, the prime sources of on-line food inspiration and shopper chance to purchase groceries right from on the web foods written content.

“For the 2nd yr in a row, respondents determined food stuff blogs and recipe web-sites as their go-to sources for food inspiration online”

“For the second calendar year in a row, respondents discovered food stuff blogs and recipe web sites as their go-to resources for food inspiration online,” suggests Chicory CEO and Co-Founder Yuni Sameshima. “If models and retailers aren’t yet leveraging off-website material to get new clients, they have to have to commence. Right now, profitable at the shelf necessitates meeting customers in moments of inspiration, nicely right before they hit the retailer’s retail store or web-site.”

Key results outlined in the official survey report include things like:

Multi-Channel and On the net Browsing is the New Usual
66% of consumers have obtained groceries online in the final 60 times. Though purchasing behaviors are similar throughout gender and age teams, gals and customers 30 to 40 many years old convey the highest overall choice for on the internet browsing. 44% of individuals who desire to shop in-retailer nonetheless get groceries on line.

Off-Web-site Channels are Crucial to the Route to Purchase
Foods weblogs and recipes publishers are the most common sources of on-line meal inspiration according to 64% of study respondents. This is steady across all age teams. In reality, foods blogs and recipe publishers even outperform TikTok among the youngest era of grocery customers, all those 18 to 29 decades old.

Practically 50% of buyers are most likely (31%) or quite probable to (18%) invest in groceries right from on the internet food stuff content material (e.g. digital recipes, social media posts), signaling that off-web-site grocery commerce is getting to be more and more typical.

Buyers Prioritize Selling price and Usefulness
Cost is the leading thought for obtaining a product or service all over again (71%). It’s also the element most probable to generate somebody to change chosen suppliers (65%). Nonetheless, location/comfort is an significant issue too according to 48% of study respondents. This possible describes why grocery and food stuff shipping and delivery apps, which supply groceries right to shoppers’ doors, are almost tied with Goal as the third-most well known online grocery retailer.

To study the entire report, remember to download The Omnichannel Grocery Shopper in 2022.

Survey Methodology
Chicory surveyed 1,076 American customers, ages 18 to 85, on March 9, 2022. The margin of mistake is +/- 3.049%.

About Chicory
Chicory transforms recipe articles into commerce media for CPG brands. Its system powers a network of recipe publishers and vendors that reaches 100 million superior-intent grocery buyers each individual thirty day period with hyper-contextual ads and in-recipe commerce remedies. Chicory’s signature “Get Ingredients” button can be observed on about 1,500 recipe web-sites, which include Taste of Residence,, and hundreds of influencer meals blogs. The advertising technological innovation can take grocery shoppers from inspiration to checkout in just a handful of clicks, driving products to cart for the nation’s primary shops. Discover far more at

Madeline Lenahan
PR Manager
[email protected]
(917) 463-3434

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