July 1, 2022


Shopping Works Wonders

Digital channels empower Shanghai retailers during mid-year shopping festival-Xinhua

Photo taken on April 11, 2022 reveals a check out of Pudong New Space in east China’s Shanghai. (Xinhua/Chen Jianli)

SHANGHAI, June 19 (Xinhua) — Livestreamed trend week, up to 50 per cent low cost vouchers and additional effortless team invest in alternatives were some of the new functions of this year’s mid-yr on the net buying pageant in Shanghai.

The “618” on-line buying fest that took spot on June 18 was the initial browsing spree soon after Shanghai eased COVID-19 curbs and resumed perform and output, and merchants have viewed a revitalizing pattern.


Following an original postponement thanks to a COVID-19 resurgence, the Shanghai Vogue Week this year was held on the net from Friday to Sunday by way of Douyin, the Chinese version of TikTok, coinciding with the “618” procuring spree.

All through the six-hour each day livestream of the style occasion, distinct types of catwalks, this sort of as scenes in cement workshops and typical theater, had been disclosed, while films and other kinds of multimedia ended up applied to inform customers tales powering style, according to the organizer.

Sun Laichun, founder of Forest Cabin, a natural skincare product or service company, said that their manufacturing unit in Songjiang District has been in comprehensive generation in the run-up to the procuring occasion soon after the epidemic waned.

“Individuals have a passion for daily life and their consumption need sustains,” reported Solar, whose marketing personnel livestreamed to sell merchandise for the duration of the epidemic. Despite offline outlets staying closed, the firm’s earnings improved by 12 percent and 15.9 per cent in April and May perhaps, respectively.

“Along with e-commerce platforms, we also released promotions in all over 400 outlets nationwide during the ‘618’ browsing competition, and count on a earnings of about 100 million yuan (about 15 million U.S. dollars) during the celebration,” Solar additional.


In accordance to a current doc produced by the municipal federal government, Shanghai options to assist renowned vendors and e-commerce platforms to place vouchers into circulation, and capitalize on festivals to raise consumption.

“By providing qualified subsidies to Shanghai residents, we hope to enhance consumers’ self confidence and the recovery of consumption, and unleash buying prospective,” claimed a supervisor with Pinduoduo, an e-commerce system.

For the duration of the competition, the system has furnished vouchers of above 3 billion yuan for buyers in Shanghai completely, who can receive special discounts of up to 50 %.

A citizen buys regional specialties in the Yuyuan Yard Mall in Huangpu District of Shanghai, east China, May well 31, 2022. (Xinhua/Jin Liwang)

Bailian Group, a Shanghai-headquartered retailer, initiated a series of searching gatherings previous week. A lot more than 220 merchandising activities are to choose place around the subsequent three months, with 1.8 billion yuan vouchers.

Extra than 2,200 retail shops of Bailian will get component in the integrated marketing campaign, by way of the two on-line and offline operations, to meet up with the sector desire, stated its chairman of the board Ye Yongming.

Team Acquire Upgrade

“We hope to enhance people’s procuring usefulness by team order,” said Wang Xiaoyan, basic supervisor of the omnichannel subsidiary of Bailian, which launched team invest in channels all through the epidemic.

Previously, the support essential people to order dozens or hundreds of objects, when now, the threshold is reduced so that even a group purchase of a number of goods can be shipped to communities, in accordance to the Bailian’s on line platform.

Cai Xiaobing, Fuquan department supervisor of the shipping and delivery business YTO Categorical, checks team-buy products in east China’s Shanghai, April 9, 2022. (Xinhua/Chen Jianli)

In addition to ordinary logistics for shipping and delivery solutions, Pinduoduo has also propelled group purchases in the “618” browsing competition, to diversify service, aid customers and reduce the uncertainty of on line shopping.

Group acquiring has now come to be a new motor for driving enterprises towards a electronic economic climate and stimulating consumption, explained Yu Fei, who operates with a company that assured foods offer in the course of the epidemic. 

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