October 19, 2021


Shopping Works Wonders

Freemans adds Bonprix to brand roster

German style price model Bonprix is owned by Freemans’ father or mother organization Otto Team.

The garments variety on Freemans consists of five,000 items, ranging from lingerie to outerwear. Dimensions go from a six to 32, while retail costs variety from £4.99 for bikini bottoms to £139.99 for a suede biker jacket.

In September 2020, Freemans relaunched as a “digital office retailer” across its internet site, application, social channels and publications catalogues. It has given that extra quite a few new brands to its supply, including Seasalt, Quiz, Radley, Dorothy Perkins and Overlook Selfridge.

As portion of the relaunch, the retailer signed a 3-yr partnership with Welsh style designer Julien Macdonald last yr. The very first Freemans Star by Julien Macdonald exceptional womenswear and dwelling variety released in March.

Richard Cristofoli, chief shopper officer at Freemans, stated: “The introduction of Bonprix is a even more illustration of the evolution of Freemans.  We imagine that correct now there is a enormous opportunity for a digitally-centered good price style model. We sense it flawlessly complements the broader Freemans supply.

“We preferred to build a instant in time that celebrates good price style and which is linked to the anticipation of Summer time.  The ad campaign does accurately that, entire of strength and entertaining with a cheeky homage to Kylie, showcasing fabulous products at incredible costs all centred about Karen Hauer – who embodies the spirit and strength of the model.”