Gilly Hicks delivers a daily dose of happy to Carnaby Street – Retail Focus
Gilly Hicks, a manufacturer in the Abercrombie & Fitch portfolio featuring activewear, loungewear and underwear, has these days declared the opening of its new keep located at 39 Carnaby Avenue, in the coronary heart of London’s busiest buying district.
The new retail outlet opening is a component of the brand’s growth method, including an expanded merchandise assortment, digital expertise, and a reimagined manufacturer function. As part of its manufacturer evolution, Gilly Hicks is now more gender-inclusive introducing underwear, loungewear and activewear in patterns and colors that match everyone’s designs, regardless of gender identity. These goods align with Gilly Hicks’ updated reason of providing Gen Z their day-to-day dose of content.
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The new retailer on Carnaby Road marks the second Gilly Hicks location in Europe, with a locale in Germany that opened previously this calendar year. The new Gilly Hicks stores have been created to assure shoppers of all gender identities truly feel as comfy and assured as probable. The stores’ fitting rooms aspect privacy lockers for customers to ask for more sizes, as effectively as gentle and new music controls to cater to each customer’s preferences. In addition, the retail outlet is outfitted with Simply click & Accumulate, Order in Store, Reserve in Shop capabilities, and handheld devices that allow for clients to steer clear of the checkout line, and a lot more.
To celebrate the opening, Gilly Hicks invites its customers to a launch occasion at the retail store on 9th July, 2022 from 2pm right up until 6pm. Company will working experience complimentary beverages, a are living DJ and an possibility to personalise Gilly Hicks merchandise.
Speaking on the new opening, Kristin Scott, World Brand President at Abercrombie & Fitch Co opinions, “We’re psyched to provide our advanced Gilly Hicks brand name to London and enable our buyers discover their content spot. The expanded solution choices, increased electronic capabilities, and inclusive retail outlet experiences, more display our commitment to Gilly as a vital section of our company’s prolonged-term development tactic.”
Samantha Bain-Mollison, Retail Director, at Shaftesbury says, “We are delighted that Gilly Hicks will open its doors on Carnaby as it reintroduces its new store practical experience to its British isles admirers. We are psyched for the Carnaby buyer to check out out Gilly Hicks, as the model is at the forefront of innovation and practical experience when it comes to serving to Gen Zs truly feel at ease and joyful. Shaftesbury is proud to welcome a brand name like this into our currently thriving retail destination.”
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