How to Increase Traffic to Amazon Product Listing?
The first step to increasing pageviews on Amazon is to understand the concept of Amazon SEO. It’s not a must to be an Amazon SEO expert, but understanding the fundamentals will do the magic. This will lead to an improvement in your product’s search rankings and will also affect your bottom line.
These 2 ways will help to increase your Amazon product page view:
#1. Keep Titles Tight And Adjust Pricing
Before now, the key to becoming the best seller on Amazon used to be stuffing all the relevant keywords relating to your products into your product titles. Nowadays, the narrative has changed. Amazon has since cracked down on this practice.
So, how do you stand out from the competition?
Always take full advantage of promotions by using them to generate customer reviews. Finally, keep a close eye on your competition to see what they’re doing in terms of price, advertising, and SEO – and then do it better.
“Adjust your pricing on a regular basis,” says Marc Bromhall, the Founder of Surf Gear Lab. Plus, you have to invest in keyword research to determine only the best search terms that should be added to your product titles. Going over the 200 characters limit won’t disrupt your listing, but it will hide your listing from search engines; thus, rendering your listing useless unless a shopper uses your direct links.
#2. Switch to Sponsored Ads
Incentivized Amazon product reviews were tolerated for years by Amazon. This practice could make or ruin your chances of becoming a best seller on Amazon. You will need to switch to sponsored ads if you don’t want to run afoul of the latest rules. You can choose to invest in Amazon native ads or Google Ads to do the magic for you. However, keep in mind that you need deep research to position your ads in front of shoppers.
Final Thoughts on Increasing Amazon Traffic
Okay, there you go!
The tips and insights we shared in this post should be your starting point. At this point, we suggest you take your bestsellers and then review them against what we have highlighted in the post to what where to make improvements so that your products can start to get shoppers’ attention. Use our Amazon connector to sync your Amazon data to Google Sheets and you’ll be able to uncover deeper insights you may have missed.
See what works for you, and then roll out the best practices to nail those deals you’ve been missing. After all, on the Amazon marketplace, a small change that you make can be the magic you need to double your sales funnel and improve your bottom line.
While it is important for you to have a dedicated eCommerce store of your own, to drive traffic to your listing, it is also vital to maintain a robust presence on Amazon.
One more thing.
As you look to start driving traffic to your Amazon listing, feel free to use the comment box below to share your experiences with us so that others can learn from your strategies, if you are a beginner and what to explore selling on amazon here’s an articles on Amazon kindle direct publishing for beginners will get an in-depth idea on who & how to get started on Amazon.
