October 28, 2021


Shopping Works Wonders

Macy’s sues to keep Amazon off billboard space at NYC store, Retail News, ET Retail

NEW YORK: Macy’s has filed a lawsuit towards the company that owns the large billboard following to its flagship Manhattan retailer, combating to reduce Amazon from having more than the advertising area that carried Macy’s identify for virtually 60 decades.

In the lawsuit, filed past week in state Supreme Court in Manhattan, the division retailer retailer stated there has been a restrictive covenant in position considering the fact that 1963 barring the billboard area from staying employed by any Macy’s competitor.

But Macy’s claimed that when it tried to negotiate a lease renewal this year, the billboard’s entrepreneurs, the Kaufman Group, informed them they were being in discussions with a “outstanding on the internet retailer,” and there was “minor doubt” that meant Amazon, in accordance to the lawsuit.

Messages had been remaining with the Kaufman Organization in search of remark. Amazon had no remark.

In the lawsuit, Macy’s requested the decide for an injunction that would preserve Kaufman from leasing the room to Amazon or any other competitor.

“The damages to Macy’s customer goodwill, picture, name and model, must a ‘prominent on the web retailer’ (primarily, Amazon) advertise on the billboard are difficult to determine,” the firm claimed in the lawsuit.

The lawsuit pointed out that the billboard is really seen in its annual Thanksgiving Day parade, which is nationally televised.