Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion


SAN FRANCISCO, June 02, 2022–(BUSINESS WIRE)–Pinterest, Inc. (NYSE: PINS) – Currently, Pinterest is saying that it is signed a definitive agreement to acquire THE Sure, an AI powered purchasing system for style that allows people to store a individualized feed primarily based on the user’s lively enter on brand, style, and measurement. Pinterest believes that THE YES’s leadership, impressive technologies and gifted team, combining shopping skills with style marketplace credibility, will help accelerate Pinterest’s eyesight for it to be the dwelling of style-pushed purchasing.

With hundreds of model merchants on its system, the crew at THE Of course has constructed an comprehensive trend taxonomy that employs human abilities and equipment studying to electric power a thorough algorithm in style. THE YES’s brand name associations and searching skills can most likely be applied to other categories on Pinterest these types of as dwelling, magnificence and foods.

THE Certainly was started in 2018 by CEO Julie Bornstein, an ecommerce and trend industry veteran and CTO, Amit Aggarwal, a tech industry veteran. Around the past a number of decades, THE Yes has scaled to supply a individualized day by day buying feed that learns a user’s fashion as they store with hundreds of retailers, which includes worldwide manufacturers and discovery makes throughout the manner spectrum.

Upon the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead browsing vision and strategy throughout Pinterest, building a new and strategic corporation devoted to Pinterest’s flavor-pushed procuring efforts that will help steer the evolution of features for Pinners and merchants on Pinterest. Pinterest is excited to welcome THE Of course workforce to be a part of Pinterest next the closing of the transaction.

“THE Yes team are professionals in developing an conclude-to-conclude buying working experience. They share our eyesight of producing it easy to discover the appropriate merchandise that are individualized for you dependent on your flavor and model. We’re pretty energized about THE YES’s gifted group and know-how as we make dedicated procuring encounters on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I’ve put in my occupation at the intersection of buying, trend and technological know-how and have observed 1st-hand the precious affect of constructing technologies that permits brands to sign up for a system with relieve even though enabling customers to share their tastes. Becoming a member of forces with Pinterest to broaden our achieve making use of these kinds of an inspirational platform is an fascinating and suitable future move for our team and technological innovation.” – Julie Bornstein, Founder and CEO of THE Indeed

Pinterest is a searching platform that delivers together the exceptional professional intent of its viewers and the capacity to visually check out goods as you would in a magazine or catalog. In a environment of impulse buying, Pinterest is built to help impressed searching. It’s like a catalog, personalized to your special preferences.

In the months following the closing of the transaction, Pinterest programs to sunset the THE Indeed application and internet site to enable the merged teams to focus on know-how integration and evolving our procuring vision.

Matter to the pleasure customary closing ailments, the transaction is predicted to shut in the 2nd quarter of 2022.

This interaction contains ahead-wanting statements inside the this means of relevant securities regulations. Forward-hunting statements and info generally relate to upcoming gatherings and expected revenues, earnings, dollars flows or other areas of our operations or working final results. Ahead-seeking statements are typically determined by the text “will,” “can,” “assume,” and comparable expressions, which includes the damaging thereof. The absence of these phrases, however, does not necessarily mean that the statements are not ahead-on the lookout.

Because these forward-searching statements require challenges and uncertainties, there are important components that could lead to our real benefits to differ materially from the anticipations expressed in the forward-hunting statements. These things consist of, devoid of limitation, the next: failure to receive needed regulatory approvals in a well timed manner or if not failure to fulfill any closing conditions to the proposed acquisition of THE Certainly hazards involved with tax liabilities or changes in U.S. federal tax guidelines or interpretations to which the proposed transaction with THE Indeed or the parties thereto are matter hazards related to the procedure of THE YES’s business prior to the closing of the acquisition failure to properly combine any new business failure to recognize the predicted rewards of any blended operations unanticipated fees of acquiring or integrating THE Sure probable effect of announcement or consummation of the proposed acquisition on associations with third functions, which include staff, clients, partners and competition lack of ability to retain vital staff modifications in legislation or governing administration restrictions impacting the acquisition or the events and financial, social or political problems that could adversely impact the proposed acquisition or the get-togethers. Extra specifics about these and other challenges that may possibly impression our business are included in our Kind 10-K for fiscal 2021 and in our other SEC filings. You can find these reports via our site at We caution you not to place undue reliance on any forward-searching statements, which communicate only as of the date hereof. We do not undertake any responsibility to update any forward-looking assertion or other info in this communication, besides to the extent required by law.

***Financial terms of the transaction were being not disclosed***

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LeMia Jenkins
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