Raefound launched currently (thirteen June) for the duration of digital London Manner Week, and will originally be marketed direct to buyer by using the Raeburn website.
It will also be marketed direct to customers on appointment at the brand’s retailer in London from 19 June.
“Post Covid-19 we’ll be struggling with a greater environmental and inventory disaster than ever just before,” the company instructed Drapers.
“The impact on our planet to continually satisfy human consumption is devastating, with close to one hundred billion parts of apparel built each and every 12 months globally. We overproduce, we more than eat and we waste much too a lot. We have to have to end generating more things.”
The very first assortment focuses on the European militaries of the British isles, France, Austria and Holland. The provenance of each and every merchandise will be discoverable via a QR code.
Each and every piece has been picked for ”its inherent performance, wearability, longevity and exclusive style” and is very first use-analyzed, and then quality-checked at the lab.