Report: 58% of Consumers Are Influenced by a Brand’s Social Activism

Press Release
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updated: Sep 14, 2021

AUSTIN, Texas,
September 14, 2021(Newswire.com) –

Today, Jungle Scout, the top all-in-one system for offering on Amazon, introduced its Q3 2021 Customer Tendencies Report, a quarterly examine of 1,100 U.S. consumers which reveals how social media and tech go on to steer consumers’ purchases — notably between youthful shoppers.

Important insights contain:

40% of consumers research for products and solutions to obtain when on social media. 

• Even though 65% of all people commence their on the net searching lookup on Amazon and 47% on a research motor like Google, several also shop instantly on social media: 30% on Facebook, 21% on Instagram, and 13% on TikTok. 
• Even so, amid people ages 18-24, 35% store on Facebook, 44% on Instagram, and 33% on TikTok.

People are searching for better accountability and transparency from brands they follow.

• 58% of buyers say a brand’s social activism impacts their perception of a brand — which include invest in selections. 
• The most influential brand name activism characteristics are: Worker remedy (63% of customers say this influences their acquire), Transparent guidelines (60%), Locally sourced merchandise (56%), and Eco-pleasant brand names (56%).

“Makes continue to attain visibility and impact purchaser habits across new channels and on-line platforms,” mentioned Greg Mercer, founder & CEO of Jungle Scout. “Advertising, social media campaigns, and partnering with influencers is much more trackable and powerful than ever before.”

Other insights in Jungle Scout’s Q3 Purchaser Tendencies Report consist of:

• Customer expending: 32% of buyers say they will reduce in general paying by 2021 just 19% will increase paying 50% will preserve investing the similar.
• Prime retail suppliers and web sites: Approximately as lots of shoppers (63%) have obtained from a physical Walmart keep as have shopped on Amazon.com (65%) in the past a few months.
• In-demand products and solutions: The vacation period is starting up early — 31% of buyers will get started their holiday break browsing right before Halloween and more than 50 percent in advance of Thanksgiving.

About the Report

Among Aug. 6-9, 2021, Jungle Scout carried out an anonymous survey between a panel of 1,100 U.S. buyers about their buying preferences and behaviors. Respondents characterize every U.S. condition, all genders, and ages 18 to 75+, as perfectly as all work styles and different cash flow amounts.

About Jungle Scout

Jungle Scout is the top all-in-one particular system for offering on Amazon, supporting just about $22 billion in once-a-year Amazon profits. Launched in 2015 as the first Amazon product exploration device, Jungle Scout today features a complete suite of best-in-course business management solutions and potent marketplace intelligence means to assist business owners and models manage their ecommerce firms. Jungle Scout is headquartered in Austin, Texas, and supports 10 world Amazon marketplaces.

Media Get in touch with
Molly Burke
Media Strategist
[email protected]

Resource: Jungle Scout