Lifestyle brands seek to make WFH fashionable, Retail News, ET Retail

BENGALURU: Operate from home (WFH) has witnessed couches, kitchen counters and even bedrooms transform into office environment space with India in the center of a 21-working day lockdown. Top rated trend and way of living merchants are turning adversity into opportunity—WFH don is a new category on their internet websites, catering to people who want to amp up the oomph in the course of interminable conference calls.

The lockdown has led to a surge in stock, forcing manufacturers to innovate. 50 percent a dozen companies which include Myntra, Life-style, Shoppers Halt, Hennes & Mauritz, Madura Vogue & Life-style and The Label Lifetime are showcasing their spring-summer months assortment, pushing them as classy WFH outfits. Organizations say this can grow to be a norm, given WFH will grow to be a way of work lifestyle even after lockdown.

COVID-19: Lifestyle brands seek to make WFH fashionable
“The new vertical is meant to engage shoppers in navigating WFH scenarios whereby

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