But previous month, H&M confronted a new outcry, this time from Chinese shoppers who seized on the company’s renouncement of the cotton as an assault on China. Social media stuffed with angry demands for a boycott, urged on by the govt. Worldwide makes like H&M risked alienating a region of 1.four billion men and women.
The furor underscored how intercontinental outfits makes relying on Chinese products and factories now confront the mom of all conundrums — a conflict vastly far more sophisticated than their now-acquainted reputational crises about exploitative operating problems in lousy countries.
If they fail to purge Xinjiang cotton from their source chains, the clothing companies