H&M launches global loyalty program ‘H&M Member’ in India, Retail News, ET Retail

Swedish attire retailer H&M on Wednesday released its international loyalty plan, H&M Member, in India expecting it to participate in a significant role in the company’s progress looking at the transformation in purchaser behaviour in the wake of COVID-19 pandemic. The organization is launching the programme to coincide with the completion of five several years in India, since the opening of its initially keep in the Cash in 2015.

“It (H&M Member) will participate in a significant role. We know in retail there is a huge transformation heading on, not only in India but globally where people are preferring to store a lot more and a lot more on the electronic channel,” H&M India Country Manager Janne Einola instructed. He even more explained, “H&M is operating really hard to make it doable for every consumer to decide on their possess channel where they come to feel a lot more self-confident

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