Fashion designer Manish Malhotra launches his first ever virtual store, Retail News, ET Retail

New Delhi: Fashion Designer Manish Malhotra announced the launch of his first ever virtual store on Thursday. The designer referred to it as India’s first-ever virtual store from an Indian design house. The online store will be open for business on January 14.

The designer’s virtual store will allow the customers to take a walkthrough of the Delhi flagship store spanning over 15,000 sq. ft. The design house said the virtual tour is built with online navigation systems and custom configurations and customers can walk through the aisles, zoom in on the products, and get the details of the item.

The company said some individual sections are curated especially for the virtual experience, such as Manish Malhotra Jewellery. Besides the line-up of couture pieces, customers can sift through other brand portfolios, including Manish Malhotra Beauty, and Manish Malhotra Home. The virtual store can be browsed on desktop, laptop, and mobile.

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