How can retailers get match fit for the post lockdown activewear market?

Conditioning fanatics have been lacing up their trainers and packing their package luggage this week, as indoor fitness centers, swimming pools, and other sports services reopened in England for the to start with time since March.

Spin studios, operating equipment and training courses may perhaps have been out of bounds about the past pair of months, but profits of activewear have held potent as buyers got their endorphins fix at home.

Gymnasium kits and operating sneakers ended up amongst the bestselling types at John Lewis throughout lockdown, the retailer unveiled in a report released in May. At Marks & Spencer, activewear has proved “incredibly popular” since March. The superior road stalwart marketed about 1,000 tops from its Fantastic Go vary on the to start with day [Monday 15 June] retail merchants ended up reallowed to reopen immediately after lockdown.

And the class seems to be set to stay potent. Manufacturers

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