UAE Ramadan 2022 shopping deals: Fashion and new car sales to be the big winners in first post-COVID-19 promotions


Dubai: Manner and auto income could arise as the most important winners from the upcoming Ramadan promotions launching early April, although hypermarket retailers are getting ready for the sharpest increase in need on grocery and each day wants from future 7 days alone.

“This will be the first article-Covid Ramadan, and that itself is a induce for UAE’s shoppers to obtain grocery in bulk in advance of the get started of Ramadan,” claimed V. Nandakumar, Main Industrial Officer at LuLu Group. “There will be no provide shortages on meals products mainly because of the scenario in the global shipping and delivery and logistics actions. Stores these kinds of as ourselves have stocked in advance and have dedicated supplies coming by the upcoming couple weeks.

“Grocery will very easily be the major category in the initial two months of Ramadan since there are no much more of the limitations on social activity connected to Covid.”

Ensure steady pricing – and presents

The biggest problem for retailers will be to maintain charges continual. Inflation and the steep cost of delivery are cranking up the tension on practically all consumer classes, and with meals being no exception. According to Nandakumar and resources at other vendors, there will be more aim on Ramadan kits of everyday grocery wants at “set prices”.

“Maintaining rates will be the biggest challenge in the foodstuffs trade, and a large amount of stores have deferred any hike right until right after Ramadan,” claimed a resource at one of the major makers of processed food items.


It will be the to start with time in two decades that actual physical retail outlet gross sales during Ramadan have a opportunity to choose on online’s might.

UAE shoppers need to have to retain their eyes out – and do some quick calculations – on which classification is offering the finest offers and exactly where.

Make certain clean article-Expo need

UAE merchants will be hoping that Ramadan and the subsequent Eid promotions will sustain their volumes now that the Expo will near March 31. Ramadan sales, they think, can offer the post-Expo product sales bounce, in particular in the second-half of April.

That is surely what the UAE’s automotive dealerships are expecting. Car sales in the UAE has been recording a sharp recovery from the lows of a COVID-19 contaminated 2020, and from the next-half of previous calendar year, some of the most important dealerships in the place are recording thirty day period-on-thirty day period sales enhancements. The Ramadan promotions – equivalent to about 10-15 per cent off on the sticker price – are currently starting up to show up for new automobile profits.

This sort of is the need that on some luxury versions, dealerships are inquiring for an added high quality on top of the car’s cost for anybody seeking an fast supply. “Sure, on some area of interest versions there have been rates charged in the earlier, but absolutely nothing like what dealerships are observing currently,” mentioned a senior official with a supplier managing a German vehicle brand.

There are some sweet deals on offer you from sellers – “From for a longer period guarantee and services deals – to as prolonged as seven several years – to deferred payment designs of six to 12 months, we are anticipating this year’s Ramadan to be among the the most aggressive for car or truck sales, and by extension for car insurance policy,” stated Avinash Babur, CEO of

Be certain on the net reach

For on-line suppliers, F&B brand names and shipping and delivery portals in the UAE, this will be the get started of an additional bumper thirty day period. Far more ‘virtual-only’ F&B models will be hoping for orders and a area on dining tables. In accordance to field resources, this group turned in a solid functionality in the very last six months, and Ramadan and Eid will continue to keep the momentum likely.

So, the place will the very best offers be – online or offline? In accordance to Sandeep Ganediwalla, regional Partner at Redseer Consulting, there is hardly any variation these days. Standard merchants have upped their on the net recreation in the previous two decades and can match or far better any deal that on line-only platforms come up with. Plus, these traditional vendors can do omni-channel too, where they just take orders on the internet and make sure the orders are picked by the shopper at a time of their ease.

“Omnichannels account for a lot more than 40 for each cent of the on-line retail segment in UAE – and they are more and more supplying equivalent promotions on equally on the internet and offline channels,” stated Ganediwalla. “However, buyer perception carries on to be favorable towards on line deals.”

Gadgets’ availability

Thinking of a new smartphone? Make certain to test the availability, for the reason that smartphones and other gadgets keep on to endure from chip shortages. This has been on for much more than a calendar year now, and there is absolutely nothing on the horizon that suggests this difficulty will be heading away shortly.

In the UAE, e& (formerly Etisalat) and du are turning influential in this group. “If before customers would glance at any ecommerce portal for smartphone picks, now, the data offer delivers are what typically seal the offer,” stated a retailer. “This is why e& and du are turning into dominant channels, and it will come to be far more when a lot more subscribers signal up for 5G solutions.”


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