Whether you want to start an ecommerce business and become a dropshipping supplier or sell unique products that you create or that available exclusively to you, starting an online store is a great way to get into business and become an entrepreneur. Because startup costs are low in comparison to other business models, and because the transactions are done online, you can get your business started quickly and run it 24/7 without having to be constantly in an office or putting in hours of work. Once you’ve decided that an ecommerce store is the way to go, though, you have to decide what you want to sell.
One industry that does quite well online is the apparel and accessories sector. In 2017, ecommerce fashion and accessory businesses brought in $80,957 million, and are expected to bring in over $90 million by the end of this year. So, whether you want to start a site and store of your own, sell on eBay, thredUP, or another clothing retail site, getting into the ecommerce fashion and accessory business may be the best way to go. Here are the clothing and accessory items that sell best online:
With vintage clothing coming back into style and unique tastes being embraced, people are going online to find tops that they love instead of shopping in the same stores that all carry the same styles and types of clothing. Thanks to the Internet, it’s easier than ever to find tops that express style and uniqueness without looking totally out of place. That makes selling tops in your ecommerce store a great option.
From casual summer dresses to long, winter formals, many people are turning to the Internet to find the dress of their dreams. Since local stores typically have a limited selection, many are looking to ecommerce sites to help them find dresses that fit and flatter, that they can wear for certain occasions, and that are affordable and will get to them quickly. While some are still nervous about purchasing dresses online, you can post quality photos of the dress on a model and share customer photos of their purchases to help future customers get a good idea of what they can expect.
Leggings have been rising in popularity and taking the place of jeans all over the world. Whether their intended use is leisure, exercise, or to complete an overall look, they’re a popular clothing item that sells very well online. Since some leggings are one-size-fits-all, and many are stretchy, it’s easy to determine what size you should get and have them fit as they should, which makes buyers feel more confident when making a purchase without trying them on and helps fuel online sales.
Like dresses, stores typically offer a very limited selection of swimwear, causing people to turn to the Internet to find the one that suits them best, (pun intended). There are hundreds of different styles of swimsuits; they can come in hundreds of different colors with hundreds of different options for prints. Instead of sticking with the same old, same old that is sold in your local stores, you can find whatever style of swimsuit you’re looking for from bikini to tankini to one-piece, making swimsuits a great item to sell online.
Earrings, big and small, add to and even finish off an entire outfit ensemble or look, making them a significant and important part of fashion. Whether you make earrings yourself, source them from a local vendor, or can secure unique, one-of-a-kind pieces from a manufacturer, there’s a big market online looking for pieces that will express their style, complete their favorite outfits, accentuate their features, etc. And, by selling them online, you have the opportunity to attract and serve a big part of that market.
Like earrings, necklaces range from big to small, but no matter what size they are, they will add to an outfit and make a statement. Since it’s easy to tell whether or not any given necklace will go with any given top or outfit, it’s not something that people care about trying on and are willing to make a purchase right away, making it a great accessory to sell in your ecommerce store.
Sunglasses are both an accessory and a necessity. Whether you’re at the beach or driving as the sun goes down, they can protect your eyes from the glaring sun while adding to your overall look and helping you feel fabulous. There are hundreds of different styles of sunglasses out there, but instead of heading to the store to find a pair they like, most people check out what’s available online, meaning that they’re a great product to offer in your ecommerce store.
Handbags are more than a way to carry all of your stuff around; they’re a fashion accessory that makes as much of a statement as necklaces and earrings do. People will often purchase multiple different kinds, styles, and colors of handbags, making them a great accessory to sell online. You could end up selling more than one at a time and having repeat customers for the handbags alone.
If you’re interested in starting a business and have a love of clothing and accessories, then starting an ecommerce store on which you sell a few items is a great way to go. Being a multimillion-dollar industry, you have the potential to earn more than you might expect, making it a fairly simple and easy business to run while still giving you a greater return than other alternatives.
What clothing and accessory items do you plan to sell?