To celebrate its a hundredth birthday, Gucci Inventive Director Alessandro Michele threw a bedazzled get together total with a key club, brilliant lights and flashing cameras, and the expose of a very anticipated noncollaboration with Paris-based mostly luxury label Balenciaga.
And certainly, you read that last part ideal: Immediately after rumors of an precise collaboration in between the two Kering-owned brands swirled all through the fashion industry before this week, a statement issued by Gucci following unveiling a sixteen-minute video clip celebrating its centennial assortment (dubbed “Aria”) clarified: “Please take note, this is not considered a collaboration or a capsule, and really should not be referred to as such.”
But at a juncture when absolutely everyone and everyone in the industry has dabbled in monster-hit collaborations (Supreme x Louis Vuitton, Adidas for Prada, the list goes on), what, precisely, does a noncollaboration in between two fashion powerhouses sharing a runway