Giorgio Armani opens first Hamptons pop-up shop

Giorgio Armani opened its initial pop-up boutique in East Hampton this weekend.

The 1,800-square-foot room, at 54 Newtown Lane, will be open seven times a week amongst now and October. Whilst the brand name will adhere to all CDC guidelines in-retail outlet, shoppers can also e-book non-public or digital appointments.

Designed with a jungle topic, the storefront is adorned with a lively palm tree decor. The new room is providing a range of categories, including women’s and men’s completely ready-to-wear, fragrances, add-ons, fantastic jewellery and giftable objects from Armani/Casa.

The highlight is a particular presentation of the brand’s La Prima Collection of handbags that have been on an intercontinental tour with stops in Italy, Germany and France.

The collection is a reference to the authentic handbag initial made and offered by Armani in 1995. The silhouette and clear strains echo chic ’90s minimalism and is a timely nod to fashion’s obsession with the legendary period.