How Sabyasachi is stitching a grand play & successful legacy, Retail News, ET Retail

From sequinned saris for Deepika Padukone and Isha Ambani to the muted gold lehenga that Anushka Sharma chose for her grand reception, young Indian brides have often been donning Sabyasachi.

But the Kolkata-centered couturier is now seeking out a new muse, hoping his exclusive leopard monogram will carry him by in his new endeavour to become the ‘Cartier of India.’

In the rarefied earth of large-conclude jewelry, lorded about by names with deep history, Sabyasachi will be an upstart. But that is specifically what he feels will perform for him.

“It’s about time that some attention-grabbing business owners came out this country. In a lot of ways my business is subsequent the model of Chanel the place the other companies will be crafted all around the trophy (the garments business),” he claimed before getting a trans-Atlantic flight.

Jewellery line, H&M tie-up, NYC store: How Sabyasachi is stitching a grand play & successful legacy
All of a sudden, Sabyasachi, 45, is in the center of numerous opportunity

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