Big brands unmask a hot new sales category, Retail News, ET Retail

BENGALURU | AHMEDABAD: Necessity is the mother of business strategy – in much less than a 7 days, some of the major names in retail, manner and life style have began providing experience masks. New mask sellers include Amazon, Flipkart, Myntra, BigBasket, Reliance Retail and Grofers.

The move will come as Delhi, Maharashtra, Uttar Pradesh, Odisha and Chandigarh make donning masks required for any one venturing outside the house. And demand from customers so significantly is outstripping source.

Amazon and Flipkart have asked apparel models and suppliers to up their production of masks. For apparel providers, this enormous demand from customers for masks will come as a boon as their core goods may not see an uptick in demand from customers anytime before long, two market executives explained.

Both marketplaces have also began to sell their possess non-public models of masks by way of sellers. Email messages despatched to Flipkart

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