Very to score environmental impact of denim suppliers

Less than the partnership, all its own model V by Quite denim suppliers have signed up to Jeanologia’s environmental impact measuring system. This assesses h2o and electricity usage, and scores the chemical impact of clothes as low, medium or significant. Really will use Jeanologia’s system to make sure that 100% of its have-brand denim generation is low influence by 2025, up from 60% at present.

Very and Jeanologia will function with suppliers to present instruction, aid and advice on strengthening scores by implementing extra sustainable denim washing, ageing and finishing processes in factories.

This is component of the retailer’s broader options to improve the sustainability of its V by Quite collection: 90% of the cotton now comes from Improved Cotton Initiative sources and recycled polyester has been released into core strains of its college uniform array.

Emma Alexander, fashion director at The Quite Team, claimed: “By 2025, we want at least a few-quarters of the raw materials used in our individual-model ranges to be sustainable, and doing the job with Jeanologia is an significant step to that purpose.”