The 2000 sq ft house, situated on sixty two Gansevoort Street, capabilities a new notion for the manufacturer with a focus on makers and creators within just the neighborhood, a nod to the brand’s 100 a long time of industrial heritage and craftmanship.
Central to the new offer is The Workshop – supplying customers the prospect to restore, maintenance and renew their existing or just bought items, with regional craftsmen and females carrying out restorations and repairs live in retailer. Prospects will be equipped to layout their possess jackets making use of a new ‘Build Your Own’ provider much too.
The Workshop will host a programme of neighborhood events with regional and world makers and creators, from denim masterclasses to letter push printing. Periods will be streamed and shared on Belstaff’s social channels.
Belstaff’s chief govt Helen Wright claimed: “With its doing work background, eclectic lifestyle, and art and layout neighborhood, the Meatpacking District is the fantastic dwelling for our New York retailer. These days the neighbourhood is illuminated by a vibrant collective of men and women, exciting venues and landmarks aged and new. The industrial heritage of the region resonates with our tale, and this retailer opening symbolises our dedication to neighborhood values, genuine design and style and regional craftsmanship.”
To celebrate the opening Belstaff has partnered with other regional artisans, craftsmen and females which includes Jimmy DiResta, Glenn Wolk, Aly Reinert, and Christine Rucci (Godmother NYC), who’ve customised a assortment of distinctive, upcycled classic jackets that will be on sale in retailer.
In addition to the retailer opening, Belfstaff has also introduced a new ambassador and artistic collaborator, actor James Norton. He will feature in the new autumn/winter season 2020 marketing campaign, shot on the Jurassic Coast in Dorset.