October 28, 2021

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Blauer USA’s versatile take on heritage

When you feel of heritage manner manufacturers, you imagine high quality, craftmanship and model honed above several yrs.

At first founded in 1936 to offer complex clothes to the law enforcement, the navy and other American armed forces corps, outerwear-focused label Blauer United states continues to supply on all these fronts.

Today, the heritage model reinterprets its conventional notion of the uniform for the modern-day intercontinental manner marketplace by way of outerwear and clothing collections, blending complex facts with trend-led kinds for adult men and women.

For autumn/winter season 21, the most up-to-date collection reimagines the brand’s armed forces-policewear, bringing it into the 21st century with a contemporary and colourful outlook.

“Starting from the brand’s armed forces heritage, this year we preferred to produce a collection intended for the metropolitan existence. 1 that is really purposeful and flexible in conditions of materials, facts and in shape, and capable of fulfilling every need,” suggests Enzo Fusco, president and artistic director of Blauer USA’s father or mother firm FGF Sector.

As would be anticipated with an outerwear professional, coats and jackets are key. Lots of of the jackets feature two-in-1 features, with removeable inner levels that can be detached, mix and matched, or worn independently.

The brand’s puffer coats – a hero item in the present-day manner marketplace and a most effective vendor for Blauer United states – have been revamped in a variety of contemporary colour options, with new year favourites including oyster white, autumnal shades these types of as dazzling orange, olive eco-friendly and bold yellow, and elegant navy blue and darkish grey.

Blauer United states autumn/winter season 21

Vital updates in conditions of fabrication consist of a new cotton/nylon mix, three-layer neoprene with taped seams, and shiny blended with matte consequences by way of nylon paired with microfibre.

“I really like to experiment and play with weights, materials and kinds,” adds Fusco, drawing interest to new developments these types of as the brand’s very first puffer coat made in relaxed jersey fabric, and a new plan of down jackets remodelled to be worn as jumpers.

As the model has developed, a full wardrobe providing has been included that now involves knitwear, dresses, tops and trousers, alongside a assortment of footwear, add-ons and perfumes.

For autumn/winter season 21, the clothing collection functions knitwear with new eye-catching stitch patterns in a variety of weights, to be worn with sporty beat trousers or smarter pleated kinds.

For women, highlights consist of personalized shirtwaist dresses, fleece tracksuits and oversize garment-dyed sweatshirts.

Wholesale charges for outerwear assortment from £80 to £270.

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blauerusa.com