Charlie Casely-Hayford Is Here To Save Tailoring

Standing inside of Casely-Hayford’s new two-flooring, apartment-type keep in London’s Marylebone, it’s difficult to consider any doomsday hand-wringing over the state of tailoring significantly. Existing developments in style may perhaps counsel that gentlemen will quickly be going from cradle to grave in an £800 branded tracksuit, but there’s no evidence of that right here.

Precision is in all places. Fits hung from the walls strike the Goldilocks centre-point of having neither way too substantially or also tiny in the way of construction, when unassuming official trousers rub up against daring jacquard blazers. Almost everything on clearly show has ample fascination to compete with the hottest hype sneaker fall, and it’ll undoubtedly keep in favour for longer.

Demonstrating us close to is co-founder Charlie Casely-Hayford. He begun the label when he was just 22 with his father Joe, a guy who dressed all people from The Clash to Princess Diana in advance of heading up storied Savile Row firm Gieves & Hawkes. Currently, the father-son outfit is 1 of the most remarkable and coveted brands in menswear.

Now, you could argue that a new tailoring store in the nicely-heeled Marylebone region is absolutely nothing to keep the entrance site for. But what makes Casely-Hayford’s existence so important ideal now is its skill to blow the cobwebs away from a potentially declining artwork of earning a appropriate go well with.

All the painstaking craft and reverence for custom is accounted for, but the brand’s primary attraction is its ability to get that intricate craftsmanship and breathe new everyday living into it, whether or not that’s by presenting created-to-measure bomber jackets, or updating the idea of a fusty tailors with till factors created from recycled plastic bottles.

It’s an approach by now remaining acquired properly in the spot. As FashionBeans fulfills with Casely-Hayford outside the house the retail outlet, it’s tricky to overemphasise the frequency at which the guy is stopped for a chat by the locals, all keen to catch up with 1 of Britain’s brightest skills. And, in fairness to people who stopped, he’s a tricky determine to miss. Standing at 6’7 and carrying clothing so very well-lower that it induces immediate paranoia about almost everything at this time hanging off your individual physique, he has major-gentleman presence (he’s also fronted campaigns for the likes of Converse and Dr Martens).

His easy-likely character is uncommon, much too. Not only for another person who, because 2009, has been recognized for tailoring, 1 of the most rule-sure corners of menswear, but for an individual who has fashion in his blood (not to mention a father who obtained an OBE for products and services to vogue).

That approachability extends to the garments he types, far too. Of course, you could spend a sizeable total of dollars at the new keep on the label’s superb made-to-measure or bespoke tailoring service, but Casely-Hayford has also just launched a assortment for Topman, together with suits that appear in effectively under £200.

Beneath Casely-Hayford talks about the new vary, presents us a tour of his new neighbourhood and describes why British fashion is between the most thrilling in the planet.

For individuals unacquainted, what defines the Casely-Hayford manufacturer?

Intelligent style and design with culturally rich undertones. Each and every assortment embraces a fusion of significant and small art with a aim on British sub-cultures.

What can website visitors be expecting from the new retail store?

The beginning level was an apartment – we needed to produce a heat, intimate area with a solid concentration on art and culture. The retail store was created by my spouse who heads up the inside style and design studio Studio Ashby, so it genuinely feels extremely private and is a true insight into the Casely-Hayford earth. Each individual artwork, sculpture and piece of furnishings tells a tale, and we hope that that comes throughout when you very first wander in.

Why did you select Marylebone for the start?

We knew we wished the store to be on Chiltern Road from working day one particular. There’s a sophistication, an understated vibe to the road. It has an worldwide outlook and a parochial feeling at the same time, which is really uncommon in London.

What are your 5 favorite areas in the location?

Daunt Publications is exactly where I head for my downtime. Cire Trudon – rather simply the finest candles in the earth. The Wallace Assortment – the tranquillity of this place is unparalleled. I’ve been going there for the finest part of 20 yrs. And Cadenhead’s Whisky. It certainly is a single of a type, I’d notably propose the tasting expertise hidden downstairs.

How does the Charlie Casely-Hayford x Topman collection vary from your personal mainline assortment?

The Charlie Casely-Hayford x Topman collection was some thing I labored on independently of my father Joe (who I co-structure Casely-Hayford with). The in shape of the Topman selection is closer than the comfortable silhouette of the Casely-Hayford mainline selection. The colors and jacquards that we created for the collaboration are much more vivid than the handwriting of our own manufacturer.

What was the inspiration for Charlie Casely-Hayford x Topman?

This season’s Topman collection is known as ‘Indian Summers’ and focuses on clashing prints and prosperous jacquards. It’s a modern day, youthful just take on eveningwear.

What’s the greatest piece of model assistance you have ever been offered?

A minimal black shoe polish rubbed evenly with a cloth in excess of a very good pair of brown shoes gives them a whole other dimension.

Who is your personal type hero and why?

Francis Starlite (the direct singer of Francis and the Lights) has a very powerful seem heading on. It is not so considerably reflective of my personal design, but I adore the way he pulls off his fashion.

What do you feel the best detail about British style is?

Surely its unparalleled historical past of sub-cultures. They’ve designed the richest mosaic on which the foundations of modern-day British fashion are built.

What is just one design rule each individual gentleman should really dwell by?

Embrace apparel that empowers you somewhat than clothes that defines you. I feel there is a significant big difference.

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Credits

Photography by Lou Jasmine