May 20, 2022

YPRQ-Shopping

Shopping Works Wonders

First look: Poundland’s biggest Pep&Co store

Positioned at Nottingham Riverside retail park, the shop spans 15,000 sq ft, around two times the size of a typical Poundland retailer.

Placing an emphasis on its style supplying, a lot more than a 3rd of the space is dedicated to the retailer’s Pep&Co garments array, which contains womenswear, menswear and kidswear.

The Pep&Co shop-in-shop is found at the entrance of the retail store and displays a third additional apparel than any other Poundland retail store in the Uk.

“We have set outfits at the entrance of the shop to maximize the awareness of the Pep&Co model,” Tim Bettley, trading director at Poundland, informed Drapers. “Inspite of the fact [Pep&Co shop-in-shops] are in 400 Poundland outlets, a lot of folks are nonetheless unaware that we offer apparel. By placing outfits at the front, it is reconfirming to that consumer that Pep&Co is a wonderful value proposition.”

In a initial for Poundland, there are fitting rooms and mannequins carrying trending outfits. The Nottingham Riverside keep has also been intended to give Poundland prospects highest benefit, with added huge aisles to make navigating the shop less complicated.

Ben Smith, head of investing at Pep&Co, explained:: “When Pep&Co was initial released to Poundland stores [in 2015] it was so tough from a space perspective [with regards to displaying enough product with limited space]. With this retailer there is the chance to house products out and make it a more pleasing browsing knowledge.

“For case in point, it offers us the likelihood to add mannequins to our outlets for the very first time. This elevates the shopper knowledge and presents the customer the possibility to see goods and outfits in advance of they get.”

Pep&CO’s dwelling department is also among the providing, together with the brand’s hottest variety of house items, ranging from toilet extras to gentle furnishings.

A broader range of well being and natural beauty products are readily available at the spot, like a dedicated Rimmel cosmetics display.