Gen Z and Millennials 2021 report

Click here to go through the report

Drapers’ once-a-year Gen Z and Millennials report – now in its 3rd year – after once more surveyed two,000 United kingdom buyers to unpick the hottest evolutions in their searching routines and vogue choices.

We choose an in-depth look at how these vital and influential customers are altering, analyse their similarities and variances, and uncover wherever the alternatives for vogue firms lie.

This year’s report also explores how the unprecedented realities of the Covid-19 pandemic and nationwide lockdowns throughout the United kingdom have impacted this group’s method to searching for vogue.

Gen Z and millennials – approximately those aged among five and forty – are a important cohort of customers that are already defining the procedures of thriving firms all around the earth.

Attracting limitless consideration, they are the most-reviewed generations of customers, and normally the most challenging to outline.

Drapers’ once-a-year details-led buyer investigation report therefore identifies, explores and tracks what is most vital to them with it arrives to searching for vogue, together with: their shifting choices throughout bricks-and-mortar outlets compared to digital channels the importance of worth-pushed searching, together with sustainability troubles the rise of resale and rental budgeting model loyalty and the shifting affect of social media.

Fashion firms that do not proceed to retain up with Gen Z and millennials are unlikely to earn in the extended time period.

Click here to go through the report