May 19, 2022


Shopping Works Wonders

JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

Introducing comedian Melissa Villaseñor as Penny James, a trend-loving,
residence-decorating, purple glasses-carrying JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(BUSINESS WIRE)–JCPenney — the purchasing place for assorted, doing work American people — reveals now the “Browsing is Again!” brand name marketing campaign.

This press launch attributes multimedia. View the full release below:

JCPenney reveals its new “Shopping is Again!” manufacturer campaign. (Photograph: Business Wire)

The integrated campaign contains a fresh brand appear in merchants and on-line a celebration of searching and the Company’s 120th birthday with a particular profits advertising of 30% off storewide furthermore for our reward associates, an extra $10 reward reward for each $50 expended now by April 12 a series of advertising spots featuring Melissa Villaseñor as the fabulously one of a kind and assured Penny James and the JCPenney Cross-Place “Buying is Back!” Tour, that delivers the bash to people and communities across the U.S.

“The JCPenney manufacturer retains an very particular put in tens of millions of Americans’ closets, homes and recollections. We celebrate this legacy whilst displaying a reinvigorated JCPenney brand name that expresses our electrical power and optimism, which we want clients to expertise with us,” said Monthly bill Cunningham, vice president, Marketing. “JCPenney is transforming by itself with innovation and creativeness and is ready to get back to connecting with our customers by means of browsing.”

“Procuring is Back again!” and In this article to Remain

Shoppers are a lot more all set than ever to get back again out there, to the destinations and people that provide them pleasure. JCPenney is foremost the demand to welcome men and women into retailers across The united states, the place individuals can reconnect with all the factors they like the searching working experience. At JCPenney destinations and online, clients will investigate and find solutions for just about every second significant and small and know for particular that “Procuring is Back again!”

To carry to the campaign to life, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Television set and film comic and recent forged member of “Saturday Evening Dwell,” transforms into Ms. James, the ultimate All-In Procuring Enthusiast who finds joy in each corner of JCPenney.

As a JCPenney superfan, Ms. James is viewed during online video and graphics sharing all the explanations to appreciate the JCPenney purchasing knowledge, from modeling fabulous outfits, cozying up with household décor, enjoyable with a hair cure and design, and buying a pair of sassy, JCPenney-crimson prescription eyeglasses. She joyously declares, “Shopping is Back again!”

“The character of Penny James is a playful tribute to our clients and what they like about JCPenney. Shopping is again, and it’s time for JCPenney to be bold and energetic, just like Penny,” said Carl Byrd, vice president, Creative & Brand name Synergy. “We discovered a dream collaborator in Melissa, who graciously assisted convey this unforgettable and endearing agent of our model to daily life.”

Ms. James needs JCPenney a delighted 120th birthday in the 1st video clip location airing now.

120 A long time Young

Due to the fact April 14, 1902, JCPenney has lived by The Golden Rule to convey design and value to working family members across the place. The Firm evolved with these households by redesigning purchasing encounters, embracing vogue and cultural trends, and enriching unique traditions. Nowadays, JCPenney proudly delivers back searching as the only a single-stop place offering assorted customers with manner, quality, usefulness and value no issue the place, when or how they want to store.

“As we get to the 120-yr milestone and step into a new season — for trend and our Corporation — there is a large amount of enjoyment close to JCPenney, which shines by way of in our campaign,” claimed Cunningham. “‘Shopping is Back again!’ enables us to spotlight our standout portfolio of personal brands, nationwide brand names and partnerships, the inclusivity at the heart of our Firm and product or service assortments, and the function we’ve done as a business to evolve as soon as once more.”

Serving Up Design and style & Activities Nationwide

JCPenney requires “Shopping is Back!” on the highway with a tour crossing America. Each and every stop will give a block party-fashion celebration with regional food suppliers, video games, songs and giveaways. Households are invited to sign up for as the Corporation pays tribute to the consumers it has served for generations and welcomes new types with a celebration 120 years in the earning.

“We’re grateful for the tens of millions of clients who have demonstrated their JCPenney like and loyalty,” mentioned Cunningham. “There is no much more reliable way to thank them, our associates and the communities we serve than by making activities that tap into JCPenney memories we cherish and making new kinds, far too.”

JCPenney and its associates will also staff up with nonprofit associates in the communities the tour visits to assist the Company’s philanthropic mission to assist near the opportunity hole for below-resourced youth.

Catch the JCPenney Cross-Region “Shopping is Back again!” Tour as it tends to make its way coastline-to-coastline viewing suppliers beginning May perhaps 14 by means of the summer season and again-to-faculty period:

  • Torrance, California – May 14

  • Henderson, Nevada – May perhaps 21

  • Lone Tree, Colorado – Might 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Ga – July 30

  • Whitehall, Pennsylvania – August 6

  • Garden Metropolis, New York – August 13

Images and Means

To download this release and hello-res multimedia, please take a look at the JCPenney Newsroom.

About JCPenney

JCPenney is the procuring place for assorted, working American family members. With inclusivity at its main, the Company’s merchandise assortment fulfills customers’ each day requirements and helps them commemorate just about every special celebration with model, good quality and benefit. JCPenney offers a broad portfolio of manner, apparel, property, magnificence and jewellery from national and personal brands and supplies personal companies which includes salon, portrait and optical. The Corporation and its 50,000 associates all over the world provide shoppers wherever, when and how they want to store – from to much more than 650 retailers in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 yrs as an iconic American manufacturer by continuing its legacy of connecting with prospects via browsing and neighborhood engagement. Please go to JCPenney’s Newsroom to discover more and stick to JCPenney on Fb, Instagram, Twitter and LinkedIn.

Perspective resource variation on


Melissa Seekely, Company Communications Supervisor, JCPenney
[email protected]

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