KVIC serves legal notice to two firms for using ‘Khadi’ in their brand name, Retail News, ET Retail

New Delhi: Khadi and Village Industries Commission (KVIC) has issued lawful notices to two corporations – Khadi Essentials and Khadi International – for “unauthorizedly” and “fraudulently” making use of the brand name identify “Khadi”.

KVIC in a assertion has mentioned today that the two corporations are engaged in offering a range of cosmetic and elegance products by a variety of e-commerce platforms making use of the brand name identify “Khadi” and as a result deceptive buyers.

In the notices served to the mentioned corporations in the very first 7 days of August, KVIC has questioned them to straight away halt offering or promoting its products making use of the brand name identify “Khadi” while also cancelling the area names www.khadiessentials.com and www.khadiglobalstore.com respectively, KVIC mentioned in a assertion on Friday.

The two corporations have also been advised to discontinue their social media handles on social media platforms together with Twitter, Facebook, Instagram and Pinterest.

“The adoption of your mark is remaining employed to provide products online…plainly the adoption of your mark is in undesirable religion and is aimed at misappropriating the goodwill and standing of Khadi trademark. Apart from Khadi India, the trademark “Khadi” can only be employed by licensed licensee or franchisee holders,” the notices examine.

“The use of a mark which completely subsumes KVIC’s trademark for identical products will certainly direct to confusion and deception in the market. Use of your mark amounts to misuse and misrepresentation of “Khadi” trademark,” it even further mentioned.

KVIC will initiate lawful motion in opposition to the corporations if they fail to comply with the directions in seven times.

“KVIC will choose stern motion in opposition to any individual or agency misusing the brand name identify Khadi. This is to safeguard the interest of Khadi artisans and avoid the sale of any spurious solution in the identify of Khadi,” KVIC Chairman Vinai Kumar Saxena was quoted as indicating in the assertion.

KVIC has in the final couple of many years acted difficult in opposition to any misuse of its brand name identify “Khadi India” and infringement into its trademark. So much KVIC has issued lawful notices to in excess of one thousand private corporations together with Fabindia for misusing its brand name identify and offering products underneath the identify of Khadi. KVIC has sought damages to the tune of Rs five hundred crore from Fabindia which is pending right before the Mumbai Significant Court docket.