Levi’s ropes in Deepika Padukone as global brand ambassador, Retail News, ET Retail

Denim brand Levi’s has roped in Bollywood actor Deepika Padukone as its international brand ambassador. Padukone will be seen spearheading the new campaign targeted on an all-new assortment of manner fits from Levi’s, the business said in a assertion.

“Authenticity, Originality, and Honesty are values that the brand has been designed on and are values I establish with the most! For these unaware, I have generally been a denims and t-shirt kind of woman. The suitable pair of denims not only make me sense at ease but also confident! I am absolutely honoured and delighted to be associating with just one of the world’s most iconic models-Levi’s,” Padukone said.

For Levi’s, this 12 months will be about assertion-creating shapes like superior-rises, on-pattern loose fits, and the runway returning huge-leg bottoms.

That includes its H2o

“We are absolutely thrilled, Deepika’s individuality shines via a harmony of currently being daring, genuine, accurate, and uncompromising that completely fits with our brand values. She is not only a model icon but also an inspiration to the youth and gals globally. With her on-board, we are confident of strengthening the brand even further particularly when we are strongly concentrating on leading the women’s group,” said Sanjeev Mohanty, Handling Director- South Asia & MENA at Levi’s.