Linen Club from Aditya Birla Group unveils new brand identity and logo, Retail News, ET Retail
Mumbai : Linen Club, the high quality linen cloth brand name from the Aditya Birla Team, declared the launch of its new brand name identity and emblem.
The new brand name identity and emblem represents Linen Club’s enthusiasm, authenticity and skills in building the ideal linen cloth and clothing.
The inspiration at the rear of the new brand name identity is the amalgamation of European origin and Indian heritage. The new emblem with flax stalk and flower imprinted on a defend exemplifies authenticity and legacy.
The flax stalk and flower depict the flax fields of Europe, beautifully capturing the origin story of Linen Club’s cloth and illustrating the authenticity at the rear of building a cloth that stands out. The flax fields of Europe are the birthplace of the greatest linen cloth in the environment.
Nurtured by the generational skills of the European farmers, the high quality flax is woven by Linen Club into the high quality and elegant materials. The defend in the emblem symbolises Linen Club’s legacy and 7 a long time of crafting excellence.
An icon of authority, heritage and leadership, the new emblem is the mark of India’s No.one linen cloth brand name. Linen Club’s materials has a mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.
“With a robust legacy of around 7 a long time, Linen Club has finely crafted the story of linen in India. As we put together ourselves for the foreseeable future, we want the Linen Club brand name identity to manifest our enthusiasm for linen combined with our heritage, our skills and our authenticity. The new identity even though keeping correct to the main values of Linen Club, offers it a credible and inspiring imagery. Be a part of me in celebrating our enthusiasm for linen with the launch of our new emblem and brand name identity,” claimed Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Team.
The brand name colours are influenced by the flax plant and the flax fields of Europe. The main color, Teal, is a fusion of blue and environmentally friendly. It draws inspiration from the pure blue sky and the environmentally friendly flax fields in Europe. The secondary color, Beige, is influenced by normal flax fibres.
These colours appear with each other in the new brand name identity in varieties that are ageless, sophisticated and up to date. The sum of the two beautifully captures Linen Club’s enthusiasm for linen. The new font is contemporary and symbolises breathability, considerably like linen’s inherent assets alone.
“As I am individually passionate about Linen, it was an absolute delight when VGC was invited to rebrand Linen Club. Via the new emblem we have brought alive the story of Linen’s European heritage, the legacy of the brand name in India and the fabric’s authenticity in conditions of its sustainable characteristics. We then also translated it to a elegant visual narrative throughout a variety of packaging and diversified retail touchpoints,” educated Preeti Vyas, Chairwoman and CCO, VGC the agency building and building the emblem.
Linen Club’s new brand name line is ‘Passionate like you’. It celebrates enthusiasm as the key to the pursuit of excellence and the key to get. As the main linen brand name and pioneer of linen in India, with around 70 a long time of knowledge, Linen Club’s enthusiasm for linen speaks in its craft and styles.
A passionate enabler of reliable and elegant knowledge, Linen Club through its new brand name line rejoice its clients who are passionate.
With around 7 a long time of skills in high quality linen cloth, Linen Club delivers the widest variety of styles in India and is synonymous with the greatest quality linen. Linen Club makes 3000 furthermore styles every single calendar year and has 6000 furthermore position of sales, which will make it the No.one Linen Manufacturer in the state.
