Mensa acquires denim brand High Star, Retail News, ET Retail

Mensa acquires denim brand High StarCHENNAI: Mensa has obtained homegrown denim model High Star that caters to manner-forward and electronic-first individuals.

Founded in 2012, Higher Star has progressed into a leading denim brand name in the electronic area, giving a wide assortment of denim products and solutions across categories. Inside of a 10 years of its inception, Large Star has been capable to make a distinct mark in the clothing house presenting a array of stylish and economical denim-led apparel on main Indian e-commerce platforms, like Myntra, Ajio, Flipkart and Bewakoof.com amongst other individuals.

Ananth Narayanan, founder and CEO of Mensa Manufacturers, stated, “We are enthusiastic to welcome Higher Star to our tech-led household of international brands’. With each other, we are doing work in the direction of boosting the brand’s expansion trajectory, setting a target of achieving a 10x gross turnover for the brand in the following four to 5 yrs. Our team has outlined a strategic roadmap for growing the brand’s footprints in the domestic and intercontinental markets throughout channels to arrive at buyers and continue on to make improvements to buyer working experience.”

Rohit Mirchandani, founder of Significant Star, said, “Being part of Mensa Brands will assist Significant Star scale to the astronomical degrees we aim for. Mensa’s staff will carry their experience to extend the brand’s presence pan India and get it world wide. In just the to start with year of onboarding, Mensa will guidance us in locations this kind of as electronic marketing, technology, doing work capital administration and channel growth.”

Mensa has focused on attaining and scaling up digital first brand names throughout various groups such as trend and apparel, household and backyard, beauty and personal treatment, food, and other individuals. In terms of having homegrown brands to intercontinental marketplaces, Mensa has embodied the ‘India for the world’ philosophy.