Now Open: Lip Lab by Bite

Now open at Mall of The united states is Lip Lab, an experiential retail concept that will allow prospects to have a wholly customizable encounter building their very own bespoke lipstick shade. 

The concept was designed by Bite Elegance, the cosmetics brand name greatest regarded for its clean up, cruelty-free of charge1 products. Its Mall of The us Lip Lab place marks its 1st Midwest storefront and fifth over-all, with other locations in Toronto, Las Vegas, Irvine, Brooklyn, and Soho.

So, what exactly goes into developing a bespoke lipstick? The working experience commences with meeting your on-site Lip Lab “shade expert” and answering some thoughts to guideline the procedure. Once the consultation is about, the color specialist starts mixing together colors for shoppers to check out and supply suggestions.

A person point that amazed me was how speedily we landed on my shades. I ended up going with two hues—one natural for every single working day and a bolder, brighter shade for a particular celebration I experienced that night time. For instance, the very first iteration of my custom lippie was a very little far too Barbie pink for my liking, so I asked for we neutralize by incorporating in a much more nude pigment. Also, I have a tendency to desire gloss vs. sticks, so my colour qualified suggested I opt for the “luminous” finish which provides off the same shiny effect I like about my most loved glosses in my cosmetics bag. 

Certain, it may possibly be a bit of an investment—with one personalized lipstick at $60 and every single more at $40—but the full system is wholly customizable down to colour, flavor (select between vanilla, mint, lime, or mango), finish and engraving (that is appropriate, you even get to name your generation). But if you might be nearly anything like me, you’ve put in a ton of time, revenue an effort and hard work wandering the Sephora aisles making an attempt colors that are awesome but not very appropriate. General, I’d say it can be truly worth the rate tag. 

Dressed-up in the brand’s signature red and pink, this area is primed for social media—ring lights line the counter and it even has a designated selfie wall stamped with giant, technicolor lip-formed motifs. Take into account it the supreme spot for demonstrating off that new pout. 

Lip Lab is open up on the initially stage of the mall’s west wing. Consider for a stroll-in or make an appointment ahead of time. bitebeauty.com, @bitebeauty