Reliance Retail set to launch saree, ethnic wear stores, Retail News, ET Retail

NEW DELHI: Reliance Retail is established to launch a chain of retailers less than the manufacturer identify of Avantra to consider on Tata Group’s Tanishq and Aditya Birla Style Retail (ABFRL) in the ethnic don and saree house.

The advancement, which comes as the festive and wedding period sets in, will see the brick-and-mortar chain place mid-measurement suppliers in the financial system vary, mentioned a few men and women common with the progress. A Reliance Retail spokesperson did not react to a questionnaire emailed by TOI.

The company’s shift arrives from the backdrop of Tanishq, which is primarily a jewelry manufacturer, foraying into the ethnic wear house. Aditya Birla’s ABFRL, as well, has revealed a robust curiosity in the phase by snapping up significant stakes in domestic designer have on labels this sort of as Sabyasachi and Tarun Tahiliani.

In spite of a proliferation of world wide attire models, ethnic dress in proceeds to be the dominant segment in India, primary to several domestic and foreign manufacturers specialising in western don to start desi clothes collections.

Apart from advertising non-public labels in sarees and ethnic use, Avantra will husband or wife with regional weaver clusters and various 3rd-celebration manufacturers, such as Nalli Silks and Pothys. “Jewellery, accessories and tailoring solutions will also be portion of the choices,” claimed a resource. “The to start with store is established to appear up in Bengaluru, followed by some others in Karnataka and Andhra Pradesh.”

Women’s ethnic put on industry is established to grow 10% every year.