Selling Baby Clothes Is Still One Of The Best Businesses

If the decision has been made to set up a clothing sales business, it seems that there is no doubt: you have to opt for baby clothes, which range from the moment of birth to four or five years. Among the many and varied recommendations to get started in profitable entrepreneurship, there is some unanimity that this business is on the rise. Despite the fact that the birth rate has dropped, the fact is that babies have become the major “consumers”.

Consumption habits have changed so much in recent years that children between the ages of 0 and 4 are now a prime market. It seems a contradiction that at a time when the birth rate is scarcer than ever, selling clothes and accessories for babies has a present and a commercial future. But it does. Children, especially if they are the first, have become the kings of the family budget.

In turn, all commercial experts agree that the exposure of these products for infants on social networks is multiplying and this influences their demand. In addition, it must not be forgotten that a baby grows almost from week to week and her clothing needs are greater than those of older children or adults. Finally, there is another factor to help profitability and that is that, today wholesale girl clothes, these products do not compare prices as much as they used to, since because the families are not so large, more money is dedicated to each child.

To start in the world of baby clothes more specific than children’s clothing, intended for children from the age of five – a series of recommendations must be observed. The first are the usual ones for anyone who wants to set up a business: make a business plan, to which they strictly adhere (investment, expenses, market, target audience, etc); choose a place with the possibility of commercial operation; seek advice like any self-employed worker for tax, administrative, accounting, labor matters, etc; and carry out the necessary bureaucratic procedures to open the business (opening licenses, permits, etc.).

Specific Tips For Succeeding With Babies

However, an establishment that sells baby clothes has a series of characteristics of its own when it comes to setting it up, which are the following:

• -Decide if you are going to sell only clothes or also accessories for babies such as furniture, bottles, strollers, toys, ornaments. It is very common to start with a range of products and, if the business is going well, expand the offer.
• -Dive all the time necessary to find the right providers. You have to know the existing brands, study which ones are the most requested or the prices of the wholesalers. Although the aspect of suppliers is common to any trade, in the case of babies it must be further refined given the special nature of the “customer” who is going to use the products. Here quality must take precedence over many other considerations. The Internet and attendance at industry fairs are two very valid ways to start getting to know suppliers.

• -Opt for a single-brand or multi-brand store. And what is very important; decide if the business is going to be independent or franchised. The franchise is a very present commercial modality in this type of commerce due to the fact that the brands in the sector are highly concentrated and tend to be franchised. Currently, it is possible to enter a franchise from 20,000 euros.
• -The shop window is one more “seller” in the baby shops along with the interior decoration. All experts recommend taking care of both elements with special care. A poor choice of colors or products displayed ruins the business.
• -If there is also online sale or if it is only sold online, it is advisable to offer as much information as possible about each garment or product. Keep in mind that many clients are new parents. It is not enough to show the garment and the available sizes. It is necessary to define its composition, maintenance and washing care, indicate for what stage of the baby’s life each product is for and offer the more advice the better.
• -When selecting staff, it is also recommended to hire people experienced in the world of children. Many clients ask dependents for advice, since they may not have children or are unaware of the habits of a newborn. When thinking about the potential audience, this is a very important aspect to take into account: clients are not going to be just parents. The rest of the family, friends and acquaintances frequently go to baby stores with the idea of buying gifts.