Sri Lanka initiates digital promotions to revive exports
The digital programme incorporates provision of market place information and facts, organising webinars on market place prerequisites and current tendencies, organising digital business-to-business (B2B) meetings and participation in digital trade fairs. The initial digital B2B conference was held concerning a Brazilian corporation and Lion Brewery (Ceylon) PLC on June eleven.
Considerable market place information and facts, Together with current market place situation, export logistical readiness, new restrictions, new market place chances and emerging distribution and supply channels, was disseminated past April, offering updated information and facts on the foreign markets in the context of the COVID-19 pandemic, according to Sri Lankan media experiences.
A new world wide web web site has also been produced in the EDB web page and fifty nine experiences have been revealed on the main markets for Sri Lankan export solutions.
These are currently being usually updated making use of information and facts gained from the Sri Lanka missions abroad.
A webinar on Meals and Drug Authority (Fda) prerequisites for private protecting devices (PPE) for the US market place was executed for the clothing sector in collaboration with the US Embassy in Sri Lanka, USAID and the Joint Clothing Affiliation Forum, Sri Lanka (JAAF).
EDB has chosen 15 sectors to organise digital B2B meetings with the ministry of foreign relations and Sri Lanka Missions. Electrical & electronics, boat developing, ceramic & porcelain, coconut solutions, Ayurveda & spa solutions and printing sectors will be regarded for the initial spherical of B2Bs.
Fibre2Fashion Information Desk (DS)
The Sri Lanka Export Enhancement Board (EDB) just lately applied a digital export advertising programme to deal with the adverse effects of the COVID-19 outbreak on exports as its scheduled export advertising programmes are on hold owing to the pandemic and new promotional pursuits are currently being accelerated with a new program of motion for the future two quarters.
