Budweiser diversifies into fashion apparel to beat pandemic blues, Retail News, ET Retail

Bengaluru : Anheuser Busch InBev, the environment greatest brewer, has established up a new unit to enter manner outfits segment, hoping to develop brand names in a sector where liquor advertising is banned. The shift arrives at a time when both apparel and beer sector have shrunk following extended closure of retailers that sell them.

The new retail organization, Budweiser Streetwear Co will make apparel and experience masks and has partnered manner market Myntra to sell the model. “The diversification will help us take a look at a new business line with our patrons as nicely as develop a new consumer base,” mentioned Kartikeya Sharma, South Asia president at AB InBev that experienced before tied-up with designers to launch minimal variety of road put on collection.

The in-residence model will sell T-shirts, sweatshirts, tops and keep track of trousers for youthful customers. The firm’s authentic launch program for the duration

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