Telegu cine star Vijay Deverakonda launches his clothing brand on Myntra, Retail News, ET Retail

BENGALURU: South Indian film actor Vijay Deverakonda has released his attire manufacturer, Rowdy Wear, on manner market Myntra to increase its reach. Rowdy Wear is the initial celebrity manner manufacturer originated from the south and sells affordable attire and components by its flagship application.

The Telegu film actor released the outfits label a year in the past to interact with his fanbase. Qualified at youth and youngsters, the streetwear manufacturer will make shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps and belts. The affiliation with Flipkart-owned Myntra, which providers about 19000 pincodes, is set to increase the brand’s reach, especially in tier two and three cities and towns.

“Rowdy Wear is an extension of my persona and brings with it the angle of self-expression, in road fashion. This angle is now entrenched in a vast majority of the country’s youth,” mentioned actor Vijay Deverakonda at a sundowner occasion organised

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