For the 1st time, Chanel unveiled a assortment Monday early morning — devoid of a runway show.
The luxury label is famed for its runway spectacles, flying perfectly-heeled friends to significantly-flung destinations such as Cuba and Seoul, as perfectly as for its storied sets in which airplanes, supermarkets and even an activated rocket ship have been recreated.
For its Cruise 2021 assortment, the strategy was to show the assortment in Capri May possibly 7. But with most of the earth on lockdown thanks to the coronavirus pandemic, the French household cancelled the show and alternatively opted for a virtual function that was unveiled this early morning in Paris.
Named “Balade en Méditerranée (a journey close to the Mediterranean),” the show went on — but devoid of its signature IRL flair. No runway cameos from Pharrell, no tweed-clad catwalk crashers, no entrance-row only seats so that all friends could catch shut-up