How apparel cos are going designer with masks, Retail News, ET Retail

Gurgaon: With covering up faces turning out to be the new standard, attire models in Gurgaon are now collaborating with the manner planet to satisfy domestic and also capitalise on the world wide desire for designer masks.

The Attire Export Advertising Council (AEPC) has a short while ago tied up with the National Institute of Manner Know-how (NIFT) to make certain the masks generated by export models in Gurgaon come to be fashionable — the designers are doing the job on cotton-dependent washable one and double layer masks of different colors and types.

In accordance to AEPC chairman A Sakthivel, close to five hundred-600 attire homes are now producing masks “and quite a few far more are very likely to start generation soon”. “Eventually, the designer masks will swap the typical ones, especially in the western international locations. We are collaborating with NIFT on designer masks. The moment the restriction

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