The “Bushwick Birkin” is having its personal ready record — just like its fancier cousin Hermès.
Telfar is earning its regularly marketed out “Shopping Bag” — the It bag witnessed all around Brooklyn’s hip neighborhood — less difficult to invest in online.
With an online purchasing celebration on Wednesday, the brand is launching its Bag Security Software, throughout which shoppers can pre-purchase the coveted bag in “any size, any color, any portions.” For 24 several hours starting at midnight on Aug. 19, admirers can pre-pay back for “guaranteed delivery” of the scorching bag by no afterwards than Jan. fifteen, 2021.
Telfar’s 24-hour getting window is in reaction to the hype and backlash from shoppers, who have lengthy complained about the bag offering out instantly just about every time there is a new supply drop. Previously in August, the Shopping Bag marketed out in minutes, a great deal to the dismay of Twitter end users hoping to hop on the craze.
“We are not about hype and scarcity,” wrote Telfar. “We didn’t set out to make an unattainable to get solution. The complete stage of our bag is accessibility and neighborhood.”
Released in 2014 by Telfar Clemens, the genderless label’s Shopping Bag is accessible in three measurements with accessible cost factors (ranging from $one hundred fifty to $257) and has been often marketed out considering that it debuted.
Famous people, these as Solange and Selena Gomez, are admirers of the coveted carryall, and it produced a cult-like standing amongst followers of the brand around the past handful of decades. Many younger creatives dwelling in Bushwick, wherever the black-owned brand is dependent, are prepared and eager to invest in into the Telfar philosophy simply just described as “Not for you — for everybody.” The hype, which spawned its nickname after the unattainable-to-get Hermès Birkin, was helped by resale websites, including eBay and StockX, wherever the luggage had been accessible to invest in at marked-up price ranges in the $700 and bigger range.
And — rightfully so — its cachet isn’t fading anytime soon many thanks to this Bag Security Software.