Denim brand Levi’s has roped in Bollywood actor Deepika Padukone as its international brand ambassador. Padukone will be seen spearheading the new campaign targeted on an all-new assortment of manner fits from Levi’s, the business said in a assertion.
“Authenticity, Originality, and Honesty are values that the brand has been designed on and are values I establish with the most! For these unaware, I have generally been a denims and t-shirt kind of woman. The suitable pair of denims not only make me sense at ease but also confident! I am absolutely honoured and delighted to be associating with just one of the world’s most iconic models-Levi’s,” Padukone said.
For Levi’s, this 12 months will be about assertion-creating shapes like superior-rises, on-pattern loose fits, and the runway returning huge-leg bottoms.
That includes its H2o
“We are absolutely thrilled, Deepika’s individuality shines via a harmony of currently being daring, genuine, accurate, and uncompromising that completely fits with our brand values. She is not only a model icon but also an inspiration to the youth and gals globally. With her on-board, we are confident of strengthening the brand even further particularly when we are strongly concentrating on leading the women’s group,” said Sanjeev Mohanty, Handling Director- South Asia & MENA at Levi’s.
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