DANIEL w. FLETCHER’s Coca-Cola Collaboration Is the Real Thing – Fashion


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Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a detail for custom, and for his new collaborative collection with Coca-Cola , the designer seems to be to past strategies to make a little something which is optimistic, timeless, and quintessentially ’70s in ode of the vintage beverage. Impressed by the 1971 Coca-Cola “I might Like to Buy the Environment a Coke” marketing campaign that observed young persons coming collectively on an Italian hilltop, subsequently rebranding Coke to turn into the image of unity that it stays now, Fletcher generates a 9-piece capsule centered about the aforementioned marketing campaign and its…
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