Designer Dresses Are Coming to Target

Time to commence contemplating about swapping your drained quarantine sweatsuit for a summer time sundress. 

Today, Target announced its latest collaboration, The Designer Dress Assortment. In partnership with a few women-founded fashion labels—LoveShackFancy, Cushnie and Lisa Marie Fernandez—the confined-version collection is focused solely on modern, summer time-y frocks influenced by the designers’ signature styles—but at a fraction of the cost.

Including around 70 types, the collaboration attributes a selection of prints and silhouettes all in inclusive sizes (XXS-3X) retailing for under $60. Feel: ethereal and female florals and ruffles from LoveShackFancy, boho gauze and polka dots from Lisa Marie Fernandez, and architectural and modern color-blocked and neon silhouettes by Cushnie.

While quite a few brands have determined to postpone—or cancel—new item drops all through the Covid-19 outbreak, Target determined to go in advance with the Designer Dress Assortment, but options to up its collection of online inventory to carry on marketing harmless and social distanced browsing.

“For additional than a yr, the Target group has been working carefully with these a few unique and extremely gifted designers to provide our guests this unique and cost-effective confined-version selection,” claimed Jill Sando, govt vice president and main merchandising officer, Fashion and Owned Models at Target, in a push release. “When we started working with these a few designers, our collective hope with The Designer Dress Assortment was, and nonetheless is, to evoke a feeling of joy and self-confidence that comes with locating the best dress—especially as we hope for brighter times in advance.” 

The collaboration is slated to strike the web site on June six and pick out stores June 15. focus on.com