January 28, 2022


Shopping Works Wonders

Dixcy and Enamor merged to create Modenik Lifestyle, Retail News, ET Retail

Arrival Global, a world wide personal fairness agency, on Wednesday introduced completion of merger of its portfolio organizations Dixcy Textiles and Gokaldas Intimatewear, the mother or father corporation of brand Enamor. The new merged entity, Modenik Life style, will be headquartered in Bengaluru, according to a release.

Sunil Sethi, govt chairman of Modenik Life-style claimed, “The merger produces a wide and complementary products portfolio of modern critical garments for all ages, income-lessons and genders and opens up expansion into beautiful growth adjacencies.”

The merger of Dixcy with its powerful distribution network, and Enamor with its strengths in model and merchandise design, expects to accrue value for all stakeholders which includes consumers, employees, shareholders and associates, the release added.

Modenik will have a portfolio of five sub-makes, such as Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor. Below one particular enterprise, it is now in a place to provide the client requires in the two men’s and women’s categories of important outfits, across the worth chain i.e. overall economy, mainstream and high quality segments. Modeniks’s omni channel distribution strategy expects to make sure that its merchandise are available where ever the shoppers get – offline or on line. It also has an exceptional licensing agreement with Levi’s innerwear to manufacture and distribute in India.

Sunil Sethi, who was executive chairman of each the organizations, continues in this situation. Shekhar Tiwari, earlier the CEO of Enamor, requires on the part of Main Category & Operations Officer of the merged business. Modenik delivers alongside one another artistic pros of equally Dixcy and Enamor and now features a merged toughness of 5,000, that involves 1,600 workers and 3,400 labour workers across its producing functions in Tirupur, Kolkata, Bengaluru and Ludhiana.

Modenik Way of life is 100% owned by Introduction Global. Sahil Dalal, taking care of director at Introduction International claimed: “We imagine this merger will speed up the momentum that was now underway by uniting the two firms for larger scale and fiscal energy to guide the industry.”

“Our rapid concentration is to increase business into new geographies, product and packaging innovation, bolster and develop distribution, both equally on the web and offline,” Sethi extra.