January 28, 2022


Shopping Works Wonders

D2C brand Bewakoof enters streetwear segment, eyes Rs 2,000 crore sales by 2025, Retail News, ET Retail

Consultant Picture

Direct-to-shopper (D2C) agency Bewakoof, which sells apparel and accessories, has entered the street have on section, as section of its method to extend its portfolio with an intention to access Rs2000 crore sales by 2025.

The new collection – Seedhe Gully Se – is influenced by the streets of India. The enterprise has also introduced model video clip showcasing their assortment throughout all electronic platforms, which has garnered more than 2 lakh views on YouTube, it explained.

“As a model , we are on track to reach Rs 2000 crore income mark by 2025. As component of our scale up approach, we will be launching various new types and also likely deep in the groups we are previously present in,” said Prabhkiran Singh, founder and CEO at Bewakoof. “Streetwear classification with a desi coronary heart is one more action in this course. Bewakoof’s aim is to become a household of manufacturers and one quit shop for artistic, unique and expression led products spanning trend, beauty, attire and a lot of additional.”

With a median population age of about 27 many years, India is approximated to have about 390 million millennials and about 440 million in the Gen-Z cohort, in accordance to a research by consulting company Deloitte. This is a significant shopper base for the road use section in just the over-all Rs 5.3 lakh crore Indian apparel industry.

Goods, especially trainers, outsized hoodies, saggy and bold graphic t-shirts encouraged by hip-hop, skateboard and surf have on lifestyle, is also the new position image for fashion-acutely aware younger shoppers from throughout Indian metropolitan areas rewired by the world-wide-web. But sales have trickled down further than urban centres now.

Bewakoof streetwear has a measurement inclusive, gender neutral variety with around 100 stock trying to keep models and is aimed at vogue enthusiasts who want to express by themselves, the corporation mentioned.