October 28, 2021


Shopping Works Wonders

Fan merchandise retailer The Souled Store earns licensing rights to sell Liverpool Football Club products, Retail News, ET Retail

On line-first style retailer The Souled Keep, acknowledged for selling goods of movies, cartoons and sporting activities this kind of as Marvel, DC Comics, Star Wars, Looney Tunes and IPL groups, has partnered Liverpool Football Club (LFC) to provide its licensed attire in India. With this collaboration, the retailer has forayed into a new classification in football goods to improve its posture in the country’s 1.five billion dollar lover goods current market.

“This start will enable us cater to today’s millennials. Indian Liverpool admirers will get genuine goods devoid of obtaining to wait months for the solutions to be shipped,” reported Vedang Patel, co-founder of The Souled Keep.

The Mumbai-based mostly corporation, which previously has tie-ups with IPL groups this kind of as Mumbai Indians, Chennai Tremendous Kings, Rajasthan Royals, and Kolkata Knight Riders, will retail LFC’s licensed attire this kind of as T-shirts, shorts, joggers, jackets, sweatshirts and socks by an omnichannel route like flagship site, application, offline shops and marketplaces.

“LFC has a vast base of followers in India and we are positive the admirers will love sporting these superior high-quality solutions,” reported Jiggy George, founder of Dream Theatre, the official licensing agent of LFC in India.

The Souled Keep begun functions in 2013 with an investment of Rs five.twenty five lakh. It clocked a turnover of Rs one hundred crore in FY21. The on-line-first corporation forayed into retail in 2019, with 3 shops in Mumbai. The corporation now strategies to widen its geographical footprint by opening about forty shops pan-India over the next 3 a long time.

Admirer goods business has been normally associated with children’s types this kind of as toys, stationery and equipment. However, numerous shops are now including the youth segment to this classification to mature their business. On line marketplaces this kind of as Amazon, Flipkart and Myntra are further more fueling the development of this classification by encouraging businesses get to shoppers in tier two and 3 cities.