Under this association, Flipkart-owned Myntra and Mango will launch their first campaign with a 48-second film across digital and social media with Kapoor highlighting the brand’s new spring-summer collection.
Vishal Anand, senior director at Myntra, said, “Vaani’s persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal effectively.”
Kapoor has a dedicated group of social media followers which is expected to play a key role in engaging the audience and rousing their interest in Mango at scale, the company said.
“I am happy to be a part of the brand’s endeavor to strike a chord with customers from every pocket in the country,” actor Vaani Kapoor said in a press statement.
In 2016, Mango ended its partnership with former distributor DLF Brands and signed up Myntra to curate and facilitate setting up of 25 physical stores in India on a revenue-share arrangement and to list the brand exclusively on the platform over five years. With this, Myntra has the master distribution and management rights for Mango in India.
In October, Mango had said that it also was expanding its presence in the country by opening more retail outlets which would make India the country with the second-highest number of stores for the brand in Asia, after Philippines.