January 28, 2022


Shopping Works Wonders

Gen Z Icons Willow Smith and Harry Hudson Unveil an Eyewear Collection – the First Project of X8

X8 is a new venture firm setting up a imaginative hub for artists and avatars who will satisfy In True Daily life (IRL) and The Metaverse.

Press Release

Nov 15, 2021

Gen Z stars Willow Smith and Harry Hudson are the faces of X8 Eyewear, the brainchild of X8, a paradigm shifting, imaginative initiatives platform, and seed-phase venture fund dependent in New York, Seoul, and Singapore.

X8 Eyewear draws its inspiration from psychoanalyst Carl Jung’s Animus and Anima, a principle in analytical psychology that describes the female and masculine duality of our unconscious minds.

X8 produced a 23-piece collection that transcends gender labels with fluid neat oversize styles and architectural thrives.

“I was honored to join the X8 Anima/Animus campaign because I beloved the messaging of gender fluidity and the duality of masculine and female energies that I consider exists within every a single of us. I experienced so a lot fun shooting this idea with my dear buddy, Harry,” reported Smith, who is an actress, singer-songwriter, and chat exhibit host recognised for her progressive own design.

“I was impressed by X8’s creative vision of two forces working jointly in harmony with one yet another. A good deal of my songs has been about balancing the light, dark and the masculine, female power of everyday living, so that notion of correct duality genuinely spoke to me and manufactured me want to be a section of this campaign. Also, capturing with my close friend and genius Willow was also a lot fun,” reported Hudson, 21, a singer-songwriter famed for documenting his struggle with most cancers on social media.

Although this is Smith and Hudson’s 1st foray into doing work with eyewear, it is just not for X8, which was lately co-established by Received Lee, the previous CEO and CCO of Gentle Monster USA—the South Korean eyewear company—overseeing its speedy rise as 1 of the major eyewear makes in the entire world.

X8 Eyewear is offered for obtain on the X8 website x8.xyz.

Perspective X8’s Instagram @x8.xyz

X8 is at the nexus of all items creative (manner, art, entertainment, technologies) and the long term. It is Co-launched by Gained Lee from South Korea who, outdoors of his tenure at Light Monster, has had an eclectically innovative background acquiring hospitality tasks with mega genuine estate groups such as CBRE, Prodigy and Soho House, as properly as a $50M Media/Light Artwork task in Jeju Island, South Korea, and Nikhil ‘Ra’ Sharma, an Indian entrepreneur, producer and resourceful assignments specialist who has also had a numerous history doing work with models these as Louis Vuitton and Chanel Beauté, creating exhibits with talents these types of as David Bowie and Prince, Executive Producing a movie by Oscar nominated director Fernando Meirelles, and performing on tasks with personalities these as Silicon Valley icon Sean Parker (Napster, Fb, Spotify) to Trend pictures legend, Ellen von Unwerth.

Lee (Innovative Director, Authentic Earth) and Ra (Resourceful Director, Metaverse) will be performing as brothers in arms to morph the current into the potential the genuine with the digital. They will oversee two core teams—an inventive, creative, production workforce in South Korea and the Metaverse, NFT, Gaming, AI, Potential Tech Studios in India.

X8 is actively creating the X8 Neo-Circus (X8NC), a customers-only resourceful hub/platform for artists, stars and influencers in Jeju, and Decentraland: the first decentralized metaverse. This will go hand in hand with a mystery character-centered NFT task driving the system. All X8 products will be showcased and sold in X8NC—in both of those bodily and digital varieties.

X8 has collaborated with Xelpmoc Style & Technological know-how, a BSE/NSE detailed corporation (XELP:IN). They will sign up for X8 to create X8M (X8 Metaverse) in India to create and invest in systems to scale the X8 proposition globally. The core group of X8M are Sandipan Chattopadhyay, Suman Bose and Monce C. Abraham. Sandipan is the founder and MD of Xelpmoc the co-founder of MoneyControl and the ex-CTO of Just Dial. Suman Bose—Director and Chief Evangelist at Xelpmoc—was the previous Handling Director of Siemens Market Application. Sandipan and Suman will spearhead the tech and expense procedures for X8M. Monce C. Abraham—Director at THEV—will be focusing on functions and expansion approaches for X8M. Abraham, at 24 decades of age, was the youngest unique at any time to head Marketing and Exploration at IVCA (Indian Personal Equity & Enterprise Cash Affiliation).

X8’s mission is to empower those people who dare to dismantle the earlier, unsettle the present, and build a new and a lot more remarkable world for all. “We do not assume in containers,” say Lee and Ra. The founders see a environment which will be driven by cross-sector innovation where by an electrical auto can be created from the ground-up. This kind of a universe brings with each other style/textiles style, electronic artwork, sustainable materials science, AI tech, rocket science and automotive engineering and Metaverse gaming. “We are pushed by a enthusiasm to uncover the not known and see the entire world by the eyes of the new era and outside of. These days, we may well be deemed a particular tasks and venture capital business. Still our vision is established on tomorrow. The future will define us.

X8’s undertaking fund is led by Lee-Woong Yeol, Honorable Chairman of Kolon Team, South Korea. A visionary, Lee has invested in a huge array of firms and suggestions with an intent to create a believe-tank. He coalesces remedies, products and services and merchandise of the long term.

Other X8 ventures involve the subsequent: 1) SLFF Kaimin—a brand name by the New York designer Kaimin—whose futuristic cyber goddess appears have been worn by some of the most outlandish ladies in entertainment together with Björk and Woman Gaga. 2) KLAW—a new sneakers selection for the “universal action of going for walks”. 3) 1PEACE—a conscientious fashion and textiles brand that upcycles deadstock for new use.

Supplemental Property:

1. ANIMA x ANIMUS (X8 EYEWEAR Campaign starring Willow Smith & Harry Hudson)
2. “THE Potential WILL Outline US” (An X8 Vision Video)

Illustrations or photos:
1. X8 Eyewear Campaign (starring Willow Smith & Harry Hudson)
2. Portraits of Founders Won Lee & Nikhil Ra

Speak to

Mike Albanese
[email protected]

Resource: X8