How Country Road dials up personalisation with free digital gifting service

Legendary Australian retailer State Road has taken an ground breaking tech-led method to maximising reward sales.

Launching late final year, every single shopper purchasing things on the web as presents can assure the reward can be revealed to the recipient in time for the large working day, many thanks to the really most recent fast electronic gifting technology delivered by Present Flick.

Reward Flick is an e-commerce plug-in that permits individuals to virtually ship any solution or reward voucher in an e-tailer’s retail outlet. The gift can then be despatched through the messaging channel of the customer’s selection, any time the time is right to digitally unveil the gift. Place Street shoppers have been experiencing Reward Flick considering the fact that December past calendar year, which is out there for both bodily solutions and e-gift playing cards.

Items are revealed in a Reward Flick gift tale that options a personalised concept, photo and/or movie, which are cleverly built-in into an animated or filmed story. Commonly, these are 45 seconds to 1 minute prolonged, enabling lots of personalisation within a branded story-telling context. Choose a search at Place Road’s newest Present Flick reward story to see how it will work – simply click listed here.

An conclusion to the purchase deadlines for online gift shopping 

Helen Marsh, Reward Flick co-founder & CMO, states the aim is to clear away the anxiety of ‘shopping prior to the delivery window slash-off date’ and exchange that with a positive, resourceful new way for individuals to reveal actual physical gifts through a personalised electronic encounter.

The Reward Flick experience places the concentration on thoughtful reward assortment and the marriage in between the gifter and the receiver, leaving the retailer’s logistics firm to offer with the process of shipping the actual physical things. 

A yr-spherical gifting issue solver for each shoppers and retailers alike

From birthdays to anniversaries, Christmas to Lunar New Year, graduations to new child celebrations, Present Flick is the excellent remedy for individuals that go away reward browsing to the really last minute or are not able to see their liked ones in person. 

Place Road benefits from 20x ROI in Present Flick

State Street – which is an ‘always on’ spouse of Present Flick – is experiencing terrific achievements applying the platform, with Christmas and Mother’s Day campaigns offering 20 x ROI in gross sales. The focused Reward Flick buyer EDM at Christmas received 20 for every cent above benchmark engagement and far more than 1 million sights of paid and natural and organic social advertising confirmed buyers had been keen to discover more about progressive, personalised strategies to gift.

Region Street marketing communications supervisor, Charlie Watt, stated: “The brilliance of Reward Flick is twofold: the way in which our consumers can now rapidly and easily mail a personalised reward information digitally to their cherished kinds making use of the social system of their option and the advantage for our manufacturer of an extra marketing channel to share our most current artistic communications immediately with customers. The possibilities for one particular-to-one particular tale telling through Gift Flick present tales are unlimited, and we’re psyched about this new option.”

Resolving headaches for retailers 

Create and deliver a Present Flick for totally free now

As with any new technological know-how, the easiest way to consider whether it could be of use to you is to try out it out. Jump on line to make and personalise your very own present story making use of Present Flick technological know-how, simply click in this article. 

Obtaining commenced with Present Flick is uncomplicated

From a tech perspective, Present Flick is exceptionally simple to established up. Developed as a light-weight API, Gift Flick servers do all the do the job so there is no impact to web-site loading instances and the working experience is embedded entirely within the present shopper purchase journey. The Gift Flick crew can combine the technological innovation into existing e-commerce platforms in as small as just a single 7 days. Learn much more at or drop us a line at [email protected].